CRM Lead
About Removery:
Join us at Removery - the global leader in laser tattoo removal. We aim to normalize tattoo removal and empower people to feel comfortable in their skin. We provide the highest quality of service and care at every stage of our clients’ removal or fading journeys.
Removery was formed in 2019 through a merge of the four leading tattoo removal brands. Now, with more than 150 studios located in the United States, Canada, and Australia, and over 2 million successful treatments to date – we’ve raised the standard for the entire industry.
Using best-in-class innovative PicoWay® laser technology, we ensure safe and effective tattoo removal. The foundation is in place continue growing globally, as we are committed to making tattoo removal safe and accessible to as many people as we can.
Position Overview:
As the Customer Relationship Management Lead (CRM Lead), you will own the day-to-day execution of Removery’s CRM function. Working from our Austin headquarters, you will be the primary owner of Salesforce Marketing Cloud (SFMC), working directly with Marketing, Operations, Contact Center, and Product to build and optimize journeys, automations, and campaigns that move clients from inquiry to booked appointment to loyal advocate.
This role is part of Removery’s Marketing team, reporting to the Head of Marketing alongside peers across demand generation, digital performance, brand, and content.
Key Responsibilities:
Salesforce Marketing Cloud (SFMC): You are the primary operator of SFMC. You collaborate, build, test, deploy, and optimize — hands-on, every day – with an end-user first mentality that drive business results.
Client journey: Build and continuously improve omnichannel journeys across email and SMS covering all key moments — from lead to booking to show to start, plus pre-appointment reminders, post-visit follow-up, and referral triggers.
Data segmentation and hygiene: Maintain clean, well-structured audience segments. Own contact data quality, scoring logic, guardrails and suppression lists. Make the database a reliable and scalable asset that drives measurable business outcomes.
Testing & Quality Control: Test subject lines, send times, messaging, CTAs, and journey logic. Document what works and apply it. Treat every message as an opportunity to learn.
Performance & Reporting: Own the CRM performance dashboard. Report regularly on bookings generated, show/show rate impact, conversion lift, and revenue contribution. Connect your work directly to business outcomes.
Operational Excellence: Work closely with Marketing, the Contact Center, and Product to identify friction points in the client journey and fix them. You’re a problem-solver who moves fast and follows through.
Platform Integrations: Keep SFMC running efficiently alongside Salesforce CRM and other connected tools. Flag integration issues early and work cross-functionally to resolve them.
Required Qualifications:
Bachelor’s degree in Marketing, Communications, Business or a related field (or equivalent professional experience)
At least five years of professional experience in CRM, lifecycle marketing, or marketing automation roles including Salesforce Marketing Cloud
Ability to work on-site from Removery’s global headquarters in Austin, TX at least 4 days per week
Required Qualifications:
Bachelor’s degree in Marketing, Communications, Business or a related field (or equivalent professional experience)
• At least five years of professional experience in CRM, lifecycle marketing, or marketing automation roles including Salesforce Marketing Cloud
Ability to work from our Austin-based headquarters at least four days per week, excluding approved time off and business travel
Preferred Qualifications:
Salesforce Marketing Cloud certification.
Working knowledge of technical functions in Salesforce.
Experience in multi-location services, retail, or health and wellness industries.
Familiarity with adjacent platforms such as Zenoti or similar booking/practice management systems.
Experience with SMS marketing programs and omnichannel engagement strategies.
Exposure to Martech integration decisions and basic data architecture concepts.
Experience in content creation that drives engagement through message quality tied to the client journey.
Removery offers a market‑competitive compensation package commensurate with experience, complemented by a robust suite of benefits for full‑time team members, including:
Comprehensive Medical, Dental, Vision, STD and LTD
Company paid Life Insurance. Plus, the option to purchase more!
Additional optional coverages such as Short and Long-term disability, Flexible Savings Accounts, etc.
Paid Parental Leave based on tenure
Eight (8) company paid holidays plus additional floating holidays based on tenure
Flexible Paid Time Off
8 hours of paid volunteer time per year
401(k) Program with generous company match
Team Member Referral Bonus Program
Employee Assistance Program – resources to help you manage work-life balance
Collaborative work environment with an amazing culture, committed to diversity and inclusion
Ongoing training and opportunities for advancement with a growing global company
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.
We are deeply committed to attracting talented team members from all backgrounds regardless of race, age, gender, ethnicity, religion, sexual orientation, disability status, or nationality. However, currently, we are not sponsoring any Visas.
Equal Opportunity Employer
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